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Stage Play Branding

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Collaborating with AI

For Ensemble Theatre of Chattanooga's production of Southbridge, I brainstormed major themes to identify keyword prompts. The concept of a tree's root structure twisting into the braids of a rope became the primary symbolism depicting the lead character's struggle to navigate a complex social landscape of new opportunity and enduring racial stigma in the shadow of the Civil War.

Inspiration

Marketing materials from Netflix's Godless were the primary inspiration for the headline type treatment of Franklin Gothic Extra Compressed. While visuals from past productions of Southbridge inspired the weathered paper texture and wanted-poster motif.  

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